Family run business for over 100 years

Ford Direct

The Reassuring way to buy a nearly new Ford

Ford Direct is the safe and easy way to buy a nearly new Ford. To give you complete peace of mind, all our cars are prepared to stringent Ford safety and quality standards, as well as being inspected and approved by the RAC. Every vehicle comes with a two year unlimited mileage warranty and two years’ Ford Assistance roadside recovery.

  • Prepared to Ford Standards
  • Independently Inspected and Approved by RAC
  • 2 Year Unlimited Mileage Warranty
  • 2 Year Ford Assistance - roadside recovery
  • National Mileage Register and HPI Checked
  • 30-day 'no quibble' Exchange Plan
  • Identified by a Tamper Proof Hologram
  • Ask your Dealer about smarter finance from Ford Credit*

Benefits and features

Ford Key

Your Ford Direct car comes with a two-year comprehensive

unlimited mileage warranty included in the price. This means it’s covered against failure due to manufacturing or material defects in most original specification components, and there are no limits on the number of claims you can make.

Help Desk

Two-year Ford Assistance including Europe-wide cover

Ford Assistance covers most European destinations and is valid 24 hours a day, 365 days a year. All Ford Direct cars come with two-years' Ford Assistance which provides roadside assistance, assistance at home and vehicle recovery. Not only do you have the reassurance of the manufacturer's own warranty, but there are also no limits on the number of claims you can make. Terms and conditions apply.

30 Day exchange

30 day exchange plan

If you bought your car on finance, you’ll need to settle the balance with the finance company when you make the exchange, and sign a new finance agreement. If for any reason you wish to change your Ford Direct vehicle, you may exchange it once within the first 30 days or 1,000 miles (whichever is sooner) as long as it is: • Returned to the Dealer you bought it from • The same vehicle that was sold to you (including tyres and options etc) • In the same condition as sold • Exchanged for another car of the same or higher price

Ford Checks

Prepared to Ford’s exacting standards

Ford Direct’s nationwide network of Dealers offers you only the best used cars. So you can buy safe in the knowledge that: • Your car complies with its original new Ford specification, including tool kit, spare keys and service pack • Any replacement items are Ford approved and comply with your vehicle’s original specification • Your car has a full service history, as recommended in the Ford Service Plan


HPI and National Mileage Register checked

To make sure your new car has not been ‘clocked’, we check all Ford Direct vehicles on the National Mileage Register before we offer them for sale. Your car will also have been given a comprehensive HPI check to ensure there is no outstanding finance due. And for extra reassurance, we check to ensure your car has never been written off and is not currently reported to the police as lost or stolen.

Ford Direct

The Ford Direct hologram shows it’s genuine

Once they’ve passed our rigorous tests and checks, all Ford Direct cars are issued with a tamperproof windscreen hologram. So you can be confident that your car meets our strict standards and is backed by a comprehensive package of benefits.

Ford & RAC

RAC inspected and approved

Before we offer your car for sale, we subject it to a rigorous examination. We check inside, outside, under the bonnet and the underneath of every single Ford Direct vehicle – we even scrutinise the tool kit in the boot. Once a vehicle has passed our initial examination, it goes through the Ford used car reconditioning process, where any prior noted imperfections are corrected. Next, we submit the car for an independent RAC inspection. Once it has passed, it’s issued with an RAC approved certificate containing details such as model, chassis number, registration number and mileage. Once vehicles have been assessed, road tested and passed by the RAC engineer, they are given a thorough valet, to add the finishing touch. Finally, we issue the car with our Ford Direct security windscreen hologram – so you can be sure your purchase comes with complete peace of mind.

Ford Approved Used

Ford Approved & Ford Direct are the smart way to buy quality used cars. For your peace of mind we provide you with the same levels of service and support that you expect as a Ford new car customer.

Ford Approved Ford Direct
Warranty1 1 year 2 year (unlimited mileage)
Roadside assistance 1 year 2 year
Prepared to Ford's standards 160 point inspection Comprehensively re-conditioned
Independent RAC inspection & approval  
Full service history
30 day exchange plan
7 Day Driveaway insurance
Ford Credit Finance available

For over a century the Elkins family have taken a 'hands on' approach to build a successful business that prides itself on great service. You can always expect friendly advice from people who care, that's all part of the Elkins Ford experience

Peter Elkins
Managing Director

Peter Elkins

Why Choose Elkins Ford

  • Established over 100 years
  • Family run business
  • Highly professional and caring
  • Excellent value & peace of mind